GBP 10 MILLION IN WILL HILL PROMO

29 May 2009

Is this the biggest sportsbetting scratchie initiative yet?
 

William Hill plc, the UK’s biggest online and land bookmaker, launched a GBP 10 million football-oriented promotion Friday through a specially-created scratchcard campaign celebrating the end of the football season.

The campaign, created by London agency Billington Cartmell has been timed for the Football League Play-Offs, Champions League and FA Cup Finals.

Scratchcards will be available in all Will Hill's UK shops to customers who pay more than GBP 5 for a football bet using their debit card. The free bets can be redeemed when customers sign up for a telephone betting account with thousands of GBP 50 and GBP 100 free bets available. In addition, four customers could win a GBP 1 000 free bet.

Billington Cartmell’s Rhys Walters says: “Football is such a key betting product that it’s vital that William Hill have a big finish to the season too. And there’s no bigger way than a multi-million pound free bet giveaway. It’s also important to support other channels through retail, and make customers aware of alternative ways to place their bet.” 

Online Casino News Courtesy of Infopowa

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