GBP 10 MILLION IN WILL HILL PROMO
29 May 2009
Is this the biggest sportsbetting scratchie
initiative yet?
William Hill plc, the UK’s biggest online and land
bookmaker, launched a GBP 10 million football-oriented
promotion Friday through a specially-created scratchcard
campaign celebrating the end of the football season.
The campaign, created by London agency Billington
Cartmell has been timed for the Football League
Play-Offs, Champions League and FA Cup Finals.
Scratchcards will be available in all Will Hill's UK
shops to customers who pay more than GBP 5 for a
football bet using their debit card. The free bets can
be redeemed when customers sign up for a telephone
betting account with thousands of GBP 50 and GBP 100
free bets available. In addition, four customers could
win a GBP 1 000 free bet.
Billington Cartmell’s
Rhys Walters says: “Football is such a key betting
product that it’s vital that William Hill have a big
finish to the season too. And there’s no bigger way than
a multi-million pound free bet giveaway. It’s also
important to support other channels through retail, and
make customers aware of alternative ways to place their
bet.”
Online Casino News Courtesy of
Infopowa
More news here.
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