ONLINE GAMBLING FIRM IN 3 YEAR SNOOKER SPONSORSHIP
AGREEMENT
15 May 2009
Sportingbet.com closes deal for World Series
of Snooker sponsorship
Major Internet gambling group Sportingbet.com has signed
a three year sponsorship deal with the World Series of
Snooker, generating substantial promotional
opportunities throughout the world.
In terms of
the agreement, the Series will now be known as the
Sportingbet.com World Series of Snooker, says world
champion John Higgins MBE, joint creator and executive
director of the Series.
”We are delighted to
announce Sportingbet.com as our partner for the next
three years," said Higgins. "Both myself and CEO Pat
Mooney have been impressed with the enthusiasm and
creativity shown by the team at Sportingbet.com.
“Like ourselves, they see the growth potential of this
sport in Europe and it is our intention to further
develop our existing events, bringing the total number
of events staged in season 2009/10 to seven locations.”
Andy McIver, Sportingbet.com chief executive,
commented: “We are proud to be associated with the World
Series of Snooker - it is an ideal partnership of two
growing businesses in a growing market - a rarity in the
current economic climate. We look forward to a long and
successful association.”
The Series is
invitational and the events gather the world’s best
players from the top 20, together with occasional wild
cards as well as local players in various locations
throughout Europe.
Now in its second year, the
Series was developed in response to the growing
popularity of snooker in Europe and the lack of live
events available to fans.
Higgins added: “We will
be trying new concepts this year both with our partners
and with the presentation of the early stages of our
events. However I can assure all that we will be holding
true to the best traditions of professional Snooker”
Online Casino News Courtesy of
Infopowa
More news here.
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