NOW VIRGIN GAMES MOVES TO VIRTUE FUSION
8 May 2009
St.Minver's loss is Alderney bingo provider's
gain
Virgin Games.com has become the latest major online
gambling group to join what appears to be something of a
rush to sign up with Virtue Fusion Alderney's bingo
platform. Virtue Fusion's gain is Boss Media group
subsidiary St. Minver's loss as the UK gambling company
makes the switch this month.
The move will better
position Virgin as a true operator instead of a white
label network operation. Virgin has apparently found
that bingo, which started out as essentially a marketing
arm for the main brand has become an important element
in its own right and is therefore being developed as
such.
Virgin Games was not unhappy with St.
Minver, a spokesman emphasised, but the change was
necessary to fit a fresh business model which includes
the acquisition of an Alderney licence earlier this
year, with another imminent from Malta's LGA, both of
which require more direct control and in-house activity
on payouts and CRM.
Players on the new platform
will be able to enjoy more functionality, and Virtue
Fusion additionally offers side games like Big Top
Tombola, Clover Rollover, Joker Jackpot and Marine
Mayhem, a community based slot game. There are also
rumours of a national bingo game network, increasing
player liquidity and opportunities for network operators
and players alike. Virtue Fusion additionally offers its
players the ability to compete in multiple rooms
simultaneously, without losing sight of other games in
progress.
Online Casino News Courtesy of
Infopowa
More news here.
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