GOOGLE ADWORDS OPENED UP IN IRELAND AND AUSTRIA
1 May 2009
New opportunities following earlier release
of UK restrictions
The giant search engine Google has opened up two further
national markets - Ireland and Austria - to Adwords
following its decision late last year to free up the
service to UK advertisers.
Affiliate program
Income Access reports that operators with an existing
licence for Ireland and Austria may wish to start
campaigns in these nations immediately, and it has
offered to help operators fast-track the ‘white-listing’
process with Google Adwords.
“Seeing two more
Adwords jurisdictions open up to online gaming shows how
the industry has matured,” Nicky Senyard, Chief
Executive Officer for Income Access, commented.
“These changes in Google’s policy represent a
significant opportunity for operators and affiliates to
boost their traffic. Through our SEM agency, Income
Access offers both parties all the support they need to
become ‘white-listed’ in these jurisdictions and deploy
Adwords campaigns that are optimised for the iGaming
marketplace.”
Income Access noted that affiliates
promoting ‘white-listed’ operators in Ireland and
Austria can leverage Google Adwords as a traffic source.
By using its Affiliate Custom Tracking tools, affiliates
can track how certain keywords convert in a referral.
Affiliates can also view their PPC reports against the
players that come in and discover which types of players
are coming through on which keywords and learn about
their lifecycle.
Online Casino News Courtesy of
Infopowa
More news here.
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