NETPLAY BOOSTS PLAYER BASE

30 May 2008

Pitch Entertainment deal will grow player base by over 3 500


The UK interactive gambling firm NetPlayTV plc has acquired the entire gaming database of the Pitch Entertainment Ltd., boosting its player base by over 3 500 players, who last month placed almost GBP 2 million in gross bets. In addition to the database, for a period of the 6 months following completion, all visitors to the Pitch Gaming.com website will re-direct automatically to NetPlay's Live Roulette.com.

Total consideration for the database is GBP 125 000 which has been paid in cash.

The latest deal follows the recent purchase of the 'Pitch Roulette' Sky Channel 848 (see previous InfoPowa report). Sky Channel 848 is to be used for the launch of a brand new service, 'Live BlackJack'. NetPlay has developed a new, and it claims unique interactive Internet and TV gaming format to complement its existing Live Roulette service on Sky Channel 847.

Martin Higginson, Chairman and CEO of NetPlay, says, "The acquisition of these registered players further strengthens our
position in 'Live' interactive TV gaming. These 3 500 customers have already demonstrated their desire to deposit funds and play TV roulette and we are adding them on the back of acquiring the Sky TV channel they used to play on."

"This is a further significant step in our goal of creating Europe's best and biggest converged interactive gaming experience across TV, Internet and mobile," he added.

Online Casino News courtesy of InfoPowa