888.COM MAKES ELECTRACADE ITS THIRD PARTNER IN A MONTH

16 May 2008

UK company offers 100 games covering sports betting, casino and “soft instant gaming"


Gibraltar online gambling group 888.com's inexorable march forward into innovative new gaming partnerships saw it sign its third partnership in a month this week in a strategic deal with the London-based interactive gaming content provider Electracade.

Electracade's inventory of over 100 games will be made available to 888.com, covering sports betting, casino and “soft instant gaming”, such as scratch-cards and bingo - all available in 23 languages.

“As part of the continued execution of our strategy to select 'best-of-breed' partners to provide us with additional games I am delighted that this agreement enables us to access Electracade's soft and instant games portfolio, which is complementary to our existing internally developed gaming portfolio,” said Gigi Levy, chief executive officer of 888.

Other major cross-platform deals signed by 888.com recently include partnerships with software provider Cryptologic and software solutions firm Gaming Technology Solutions (see previous InfoPowa reports)

Electracade supplies games to over 109 websites. In addition to a portfolio of unique game concepts, mini games, single and multi-line slots, HiLo Games, Keno Games, poker games, scratch cards and casino games, the UK company also works with major ‘branded’ products and holds the exclusive distribution rights to the Top Trumps brand.

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