3D POKER SITE TO LAUNCH PLAYER MAGAZINE

9 May 2008

UK's Dennis Publishing will produce new quarterly publication


The fast-growing 3D online poker firm PKR has hired Dennis Communications, the customer publishing arm of Dennis Publishing, to produce a quarterly print magazine for its players. The first issue of the magazine will be published in June 2008.

The PKR.com publication will be distributed free of charge to an international selection of PKR.com customers and will be targeted specifically at advanced poker players; the management team at PKR are keeping the title under wraps until launch.

Bespoke content will include advanced poker strategy and advice, poker news, PKR.com promotions and relevant player reviews.

A six-figure sum and year long contract was negotiated for the deal with Dennis Communications that will see PKR.com in print for the first time. PKR.com officials said the company has seen remarkable growth since launch and it was felt that now was the perfect time to go one step further in rewarding loyal customers and offering a new way to interact with the brand.

PKR.com marketing director, Simon Prodger said, “Teaming up with Dennis Communications on this project marries well into what our brand represents. PKR.com has been a great success in the digital world, and we are pleased to offer our online players more content with this new print magazine. This partnership is a good opportunity to enhance the relationship our brand has already formed with our loyal players and to build on the success of our online output.”

Tim Farthing, Commercial Director at Dennis Communications commented, “Dennis Publishing have already established themselves as the world’s leading gambling publisher, owning numerous titles such as Inside Poker and Poker Player. This perfectly places Dennis Communications to bring PKR.com into the print spectrum as we have a long and successful working relationship with them.

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