PUNTERS FOR PROBABILTY

25 May 2007

UK mobile advertising deal will drive more over 18's to mobile gambling network

Probability Gaming plc, the UK mobile gambling provider is likely to see a marked increase in clientele for its licensees following an agreement with adult mobile advertising network Adultmoda this week.

Charles Cohen, CEO of Probability comments: “Gambling is one of the highest yielding and most attractive services available to mobile users today, but reaching new customers efficiently is still a challenge.” It's a challenge that Cohen is addressing through the Adultmoda deal, which targets mobile users in the over 18 age group.

Adultmoda claims it is the only adult mobile advertising solution on the market and gives adult companies wishing to advertise on mobile the opportunity to run highly targeted campaigns, allowing adult mobile internet site owners and adult java application owners to monetise their global traffic.

The company offers advertisers highly targeted, colour animated banner ads, static banner ads, and text ads, on a CPC or CPM basis, and has a live global publisher network exceeding 400 million mobile internet impressions per month, with cutting edge ad serving and ad management technology built upon years of mobile experience and expertise.

Adultmoda's commitment is to drive large numbers of over 18s to Probability’s Mobile Casino and Russell Grant mobile bingo operations throughout the UK and other territories.

Terry Jackson CEO at MobVision comments “We are delighted to be working with Probability. We are confident that we will deliver a high ROI because our technology ensures that the users who will see Probability’s ads will be surfing mobile sites aimed at over 18s, will be UK based, and have Java phones.”

Online Casino News courtesy off InfoPowa