MOBILE DOMAINS

18 May 2007

500 000 domains now registered in 104 countries indicates a vibrant mobile sector

A press release from dotMobi, the company behind Internet addresses dedicated to mobile phone applications, has announced that over 500 000 .mobi domains have been registered in 104 countries since the domain's commercial launch in October 2006.

Millions of pages of content are now live on .mobi sites, the company boasts and many of the world's leading brands have gone ".mobi" over the past few months.

Travel brands have quickly adopted .mobi sites to extend their brands for travelers while they are "on the go." Existing sites range from the 2007 Webby Award-nominated Travelosa.mobi to SAS (Scandinavian Airlines), the first airline to enable .mobi access to flight information, check in and schedules.

Soon, travelers will see Amtrak.mobi plus the full range of lodging properties from the Hilton Hotels Corporation available as .mobi sites. A number of high-end auto brands - BMW.mobi, Ferrari.mobi and Rolls-Royce.mobi - are pioneering the way for the automobile industry on the mobile web. But "mobile" travel and automobile brands are only the start.

News and entertainment heavy hitters such as ESPN.mobi, Maxim.mobi, FoxNews.mobi, BusinessWeek.mobi and CNNMoney.mobi have gone mobile, and numerous music comapnies and their stars have followed suit, including the inspiration for Playtech's latest online casino offering, Tila Tequiland (misstila.mobi)

Some additional hot sites for people on the go are cabbies.mobi to locate a taxi in the US, UK and Canada and screenings.mobi to find film times and locations in those same countries. Also, VoteScotland.mobi means that people can vote in elections via their phones instead of going to the polling station.

"The results demonstrate the strong role dotMobi is playing in driving the creation of mobile content on the Internet," said Neil Edwards, CEO of dotMobi. "Most importantly, the mobile industry's consumer focus around creating .mobi sites is bearing strong results in a short period of time. Consumers finally have easy-to-use and affordable made-for-mobile content." He added, "Our new cross-platform mobile Web developer certification program is already graduating certified developers with hundreds of additional developers already signed to take certification testing."

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