CHANGE OF NAME FOR CASINO PARTNERS

4 May 2007

A new name for a veteran Playtech affiliate program

Affiliate marketers attending the 2007 Casino Affiliate Convention in Amsterdam this week will see familiar faces behind a new badge as the Casino Partners program founded in 2001 morphs into its new identity, Euro Partners.

The company will be hosting their 3rd annual pre-event social thrash on Wednesday May 2...and backing it with an exhibit at the convention for the first time.

Vice President Marketing, David Alexander says that the organisation handles more than online casinos these days, dealing with major poker sites like Titan, the new Casino Tropez Mobile casino and the Bingo Day site.

"Being fiercely proud of our past achievements and identity we decided to keep our original slogan "The Power of Partnership", however Euro Partners better reflects our complete line of products and our commitment to providing affiliates with the localised marketing knowledge and tools to expand internationally

"Our current dynamic management and vision remains the same, and you can still reach us at the same phone numbers — you’ll just hear us say Euro Partners when we answer. Current affiliates will not need to change anything at all, with the same dedicated account managers, and localised marketing support specific to their language and country."

The company's new Internet address will be http://www.europartners.com.

Euro Partners makes its debut as the largest and most established affiliate program for Playtech products, and their brands represent Playtech's largest licensee. Euro Partners brands include: Titan Poker.com, TonyG Poker.com, Craps.com, CasinoTropez.com and EuropaCasino.com.

Online Casino News courtesy of InfoPowa

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