DEVILFISH DEAL WITH ENTRACTION

21 March 2008

Recently listed online poker company to use two platforms


Devilfish Gaming, the online poker company recently listed on the London AIM market will be operating with two poker software platforms following an agreement with Entraction this week which augments an existing platform from Boss Media, owners of the International Poker Network. Entraction (formerly 24hPoker) has its own network.

CEO Devilfish Gaming, Paul Barnes says his company wanted to differentiate its poker website and operations and build additional player liquidity by using two networks. The company expects to launch its new (Entraction) poker room during the second quarter of 2008, which will bring with it additional software licensing with online casino suppliers WagerWorks and Net Entertainment and with bingo solutions provider NYX Interactive.

“These arrangements are in line with our stated strategy of offering multi-channel gaming products that our customers will be playing seamlessly,” Barnes said.

The deal with Entraction will also enable Devilfish Gaming to carry out marketing activities in its primary UK market as Malta is on the UK white list of jurisdictions form where operators can advertise into the UK.

Barnes added that he hoped to add a sportsbook offering in the near future and that the deals involving highly regulated and high quality suppliers such as WagerWorks and Boss Media would stand the company in good stead as it set out on its expansion strategy.

Online Casino News courtesy of InfoPowa