RECORD ONLINE SALES FOR UK NATIONAL LOTTERY
26 June 2009
Sales through Internet channels up by 31.8
percent to GBP 488.2 million
Internet sales of UK National Lottery tickets have grown
by 31.8 percent over the past decade to GBP 488.2
million, Camelot, which operates the lottery for the
British government, reported last week.
The
operator revealed that the past year has produced
overall ticket sales that are the best in ten years,
reaching GBP 5.14 billion, a year-on-year increase of
GBP 182.8 million.
In the year to March 31 2009,
Camelot completed a major upgrade as it headed for its
third contract renewal, and managed to boost awards to
charity by GBP 25.8 million when compared to the same
period a year ago. Charities received GBP 1.37 billion
in grants from the lottery this year.
Dianne
Thompson, Chief Executive for Camelot, commented: “This
has been an incredibly busy landmark year for Camelot
and the National Lottery. The fact that we completed the
largest National Lottery upgrade of its kind in record
time is testament to the hard work of all Camelot staff
and puts us in an excellent position as we begin the
third licence and countdown to London 2012 [the Olympic
Games in London].
“Over the coming year we will
be looking to consolidate our position as the most
cost-effective lottery operator in Europe, introducing
further innovation to ensure that we continue to deliver
for players and the good causes in the next ten years.”
Camelot recently launched a new National Lottery
website featuring a redesigned interface and a host of
new functions including a game selector tool, dedicated
results checker and opt-in alerts service. It announced
that it is planning a host of innovations for later this
year including a new-look retail play station, further
three-dimensional online games and a selection of titles
based on well-known television quiz shows.
Online Casino News Courtesy of
Infopowa
More news here.
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