MORE MARVEL FOR CRYPTOLOGIC
26 June 2009
Licensing relationship extended
Spider-Man, The Incredible Hulk, X-Men and other comic
book heroes will be staying on with Internet gambling
software developer CryptoLogic until 2013, the company
announced this week, revealing that it has extended its
exclusive licensing agreement with Marvel Entertainment,
Inc., a relationship that has produced some of the
company’s most popular and profitable games.
Under the agreement, CryptoLogic retains its rights as
the exclusive worldwide developer of Internet casino
games based on Marvel’s characters as they appear in the
comic books through 2013. This is the third time
CryptoLogic has extended its deal with Marvel.
“CryptoLogic’s
exclusive partnership with Marvel has been daringly
different for our industry – as together we have brought
some of the world’s favourite characters to the world’s
top Internet casinos,” said Brian Hadfield,
CryptoLogic’s President and CEO. “It’s exciting to
extend a deal that has been mutually successful and
profitable, and to strengthen CryptoLogic’s competitive
advantage in the branded gaming space.”
Simon
Philips, President, Worldwide Consumer Products for
Marvel Entertainment, said CryptoLogic had shown a
capability to translate Marvel’s world renowned Super
Heroes into hugely successful Internet casino games, and
his company was confident that it would continue to
fully leverage the properties on a global level.
Since 2005, CryptoLogic has launched more than 17 slot
games featuring classic Marvel Super Heroes — including
Spider-Man, The Incredible Hulk, X-Men, The Fantastic
Four, Daredevil, Blade, Sub-Mariner, the Punisher and
others — at popular Internet casinos.
Online Casino News Courtesy of
Infopowa
More news here.
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