RIGHTING THE WRONGS
12 June 2009
Taking over other online casinos can be a
dicey business...
The much publicised deal between Playtech and William
Hill plc earlier this year (see previous InfoPowa
reports) saw a few "purchased assets" change hands as
the giant British gambling group formed William Hill
Online. It now turns out that some of the "purchased
assets" may have been brands with a questionable past.
Fortunately, William Hill is tackling the problem in
a positive manner, according to reports on the Internet
gambling information site Casinomeister.com.
It
all started with one of the cautionary warnings that
Casinomeister sounds when casino conduct prejudicial to
player welfare has been detected and insufficient
response is received from the operation in question.
The warning referred to a series of WHG Trading and WHG
International online casino and poker brands that had
been the subject of past "rogue" warnings
Subsequent to the warning, Casinomeister.com was
informed that the brands had been recently acquired, and
that the WHG group is currently in the process of
cleaning things up. The warning was therefore suspended
until clear evidence that past wrongs had been righted
was seen.
Casinomeister.com was assured by a
member of WHG senior management that all the acquired
brands would be studied and the appropriate improvements
made.
"We will be rolling out the systems we
currently have on William Hill Club Casino throughout
the purchased assets," the company spokesman told
Casinomeister's player complaints manager Max Drayman.
Drayman commented this week: "From the context
of our discussion this means that as the new owners of
these properties WHG are implementing procedures that
will ensure that previous problems with these casinos
won't be repeated. In other words WHG is cleaning house
and wants the table cleared of old issues while they do
so.
"On the basis of the personal assurances
given to me and the senior level from which this comes I
am marking this Warning "Withdrawn". I have expressed my
sincere hope that the "purchased assets" are turning the
page on the past activity that has resulted in Warnings
and Rogue listings."
Whether William Hill's
undertaking will produce the right sort of redress and
improvements remains to be seen, but the group is a
major corporate and certainly has the expertise and the
financial wherewithal to carry out a significant
improvement that should be good for the players, and
good for William Hill Online in the long run.
And
once again the value of establishing a professional
dialogue with real player advocates to resolve issues
has been demonstrated.
Online Casino News Courtesy of
Infopowa
More news here.
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