CELTIC ONLINE BINGO AND LOTTERY LAUNCHED
12 June 2009
Partnership with a major Irish newspaper has
potential
New Media Lottery Services, Inc., a lottery content and
systems provider, has launched a new online bingo and
digital lottery game site branded 'CelticBingo.com.'
The white label enterprise is in partnership with
The Irish Post newspaper in the UK and Rehab Lotteries,
Ireland's leading charity lottery organisation. This is
the first white label of the successful RehabBingo.com
site to go live.
A spokesman for New Media
Lottery Services said that the partnership with The
Irish Post is just the first in a series of new
'channel' opportunities for NMLS to extend the
RehabBingo.com brand across the UK and Ireland and
significantly broaden the site's user base.
He
said that the RehabBingo.com site has enjoyed success
with nearly Euro 50 million in prizes paid to players
since launching in 2005. Funds raised from
RehabBingo.com are used to support the charitable
activities of the Rehab Group in Ireland & the UK.
The new site extends The Irish Post's brand through
the online bingo and digital lottery games. It allows
readers to participate in promotions and competitions
both online through the RehabBingo.com site and in the
widely circulated Irish Post weekly newspaper.
Commenting on the launch NMLS CEO John Carson said,
"'CelticBingo.com' is the first white label channel
partner site to go live for NMLS and Rehab Lotteries
and, as such, leads the way for a number of high profile
Irish & UK brand channel partnerships scheduled for
release throughout the balance of this year. These new
partnerships will expose RehabBingo.com to a wider
audience and enhance the success of this launch. As an
added benefit, it also allows NMLS further investment in
digital lottery game development for other projects
being planned across Europe."
Kieran Moloney, CEO
of The Irish Post newspaper commented, "The launch of
'CelticBingo.com' has added another dimension to The
Irish Post brand. It also allows us more interaction
with our readers and the chance to bring them a unique
new product. The site also provides The Irish Post with
a new and dynamic revenue model."
Online Casino News Courtesy of
Infopowa
More news here.
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