SINGLE ACCOUNT ONLINE GAMBLING AT VIRGIN
5 June 2009
Online gambling site makes things easier for
players
Virgin Games' diversity of software providers (the
Internet gambling company uses a mix of Boss Media,
Wagerworks and St Minver in its offering) had the
potential to cause player frustration with its
cross-platform nature, and the company has sorted the
matter by taking it all under one virtual roof.
The result of the new centralised system is that players
have only one central log-in destination to remember,
and the convenience of a single e-wallet facility as
Virgin becomes an operating company in its own right
working from one common platform.
"This
development will provide a streamlined customer
experience by offering players the opportunity to play
across multiple gaming products using a central sign on
solution and a single Virgin Games wallet," said a
company spokesman this week. "The operation of Virgin
Games gaming service was formerly outsourced to three
different operators; Wagerworks for Casino; Boss Media
for Poker and St.Minver for Bingo. The operation on the
new Virgin Games platform has now been taken in-house
and will be managed centrally from our head office in
Guernsey."
Under the new system, players now only
need to register once to become a Virgin Games player
and browse through all of the games at Virgin Poker,
Virgin Casino and Virgin Bingo. Additionally, under the
new system, Virgin players will be able to play for
bonus promotions and Virgin Games loyalty points,
V-Points, across all games offered.
The strategic
shift to become a fully fledged gaming operator has
taken place at Virgin Games over the last 18 months. The
company now operates using two gaming licenses held in
Alderney and Malta and runs an in-house customer service
call centre as well as owning and co-ordinating player
databases and payment processing systems.
The
24/7 customer service solution will bring all consumer
touch points together in-house including telephone,
email and web-chat communication resulting in greater
control, improved efficiency and an all round excellent
customer experience, the company claims.
Simon
Burridge, CEO Virgin Games, comments: “In developing and
taking ownership of the new customer experience program,
we have focused on creating the best possible value and
service for our customers. Here at Virgin Games, we live
and breathe the Virgin brand values and feel taking the
customer service department in-house and integrating all
three gaming services allows us to continue to deliver
the unique Virgin experience that our customers have
come to expect.”
“Our players have told us that
they would like to see a wider range of games at Virgin
Games and we intend to give them exactly what they’re
looking for. There have been some very exciting new
games brought into the market recently and we look
forward to introducing them into the Virgin Games
product offering” said Burridge.
Online Casino News Courtesy of
Infopowa
More news here.
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