FOOTBALL BETTING FOR BODOG EUROPE

5 June 2009

European licensed Bodog brand will operate on Orbis sportsbetting software
 

With the resolution of the Bodog brand patents dispute last (April) month (see previous InfoPowa reports) the European licensed site at Bodoglife.co.uk is re-routing to the main international brand and gearing up for a busy European sportsbetting season.

Last month, md Keith McDonnell, hinted at the future direction of the brand when he said: "As the 'Bodog' brand licensee for Europe, we are ecstatic to see the return of http://www.bodog.com. Working with the Morris Mohawk Gaming Group and the other licensees, geo-targeting will be used to ensure visitors outside of the MMGG's (North American) territory are directed to the correct site, including ours (http://www.bodoglife.co.uk ). This way, the marketing efforts of every licensee to promote http://www.bodog.com benefit us all, ultimately reinforcing and strengthening the global brand. It will absolutely be a win-win-win solution."

McDonnell and his staff have been busy making the operation more suited to the European market by engaging with Orbis - which was brought in to sort out William Hill's troubled in-house software last year - on new software. The goal is to be fully geared up in terms of technology and content in good time for the strt of the 2009-2010 football season.

The company will be aligned with similarly licensed entities in Canada (MMGG) and the Phillipines (Haydock Sports) as reported previously in InfoPowa.

McDonnell acknowledges that Europe is a tough and highly competitive arena, but has said that his marketers will leverage associated sports tournaments like its Ultimate Fighting Championship to target different and in some cases new demographics.    

Online Casino News Courtesy of Infopowa

Top of page | Home | News | Forum | Webcast | Vortran | Accredited Casinos | Evil Ones | Pitch a Bitch | Online Gambling Resources | Poker