LADBROKES TOPS FOR UK POKER PLAYERS

27 June 2008

Three choices for poker entertainment


The Hitwise competitive intelligence facility reports this week that Ladbrokes Poker.com is currently number one with UK players in terms of numbers of visits to the site, equating to a 19.5 percent share of the total online poker market.

The achievement coincides with a number of major milestones for the betting company such as the launch of its new look website (see earlier InfoPowa reports) and the billionth hand of poker played.

Ladbrokes Poker boasts that it is the only site to offer a choice of three ways to access its poker room - in 3D (with customised avatars, gestures and an interactive poker school), Classic view, and Instant (play in browser).

The billionth hand dealt on the site was celebrated by giving away over $300 000 of World Series of Poker prizes in one of the largest 'one off' freerolls ever. The hand hit on Saturday 14th June.

June also saw qualifications for the Main Event of the 39th World Series of Poker Main, which starts next (July) month in Las Vegas. 'Team Ladbrokes' will be taking over 100 qualifiers to the event with high hopes for final table success. Players qualified for an impressive $14 000 package which will see them challenging the world's best, at the same time enjoying the facilities of the exclusive Ladbrokes Player Lounge, social occasions and special VIP events.

Ed Ihre MD of Ladbrokes Poker says his staff is putting in the foundations to create an even faster rate of growth and have devised a sophisticated marketing communications plan to make this happen.

"Search Engine Optimisation, online banner advertising, extensive affiliate partnerships and sponsored search listings have been revamped to ensure that the poker world knows that Ladbrokes is a serious player in the competitive online poker environment, and Ladbrokes Poker has also begun its biggest ever player recruitment drive in key European territories including the Nordics, in order to reaffirm the brand in these important poker playing countries," he added.

Ihre also revealed that another step forward is planned for next week; Ladbrokes will launch a more modern look and feel to its Classic poker software, including improved ability to multi table, and a choice of currencies.

Online Casino News courtesy of InfoPowa