PARLAY LOCKS IN GAMING VC ON SPANISH BINGO
13 June 2008
Winzingo.com targets Spain with Parlay power
Parlay Entertainment Inc., an online gambling industry
supplier of Internet and TV bingo software, is the power
behind the recent Spanish launch of Winzingo.com, an
online bingo site owned and operated by Gaming VC plc -
a European online gaming company headquartered in
Luxemburg and licensed in Malta, Italy and the
Netherlands Antilles.
The Winzingo brand targets the burgeoning bingo market
in Spain and concentrates on the female demographic.
Gaming VC plans to establish the brand in Spain using
innovative campaign-based marketing timed to coincide
with Euro2008, thus offering Spanish women their own
entertainment in June whilst their partners are consumed
by football fever.
Kenneth Alexander, CEO of Gaming VC, said: “Parlay
Entertainment’s bingo software made it easy for Gaming
VC to successfully develop and launch a localised
version of bingo, complete with Spanish interface, a
Spanish caller and game-play in Euros.”
The brand is supported by fully localised peninsula
Spanish chat managers, customer service and Spanish
e-commerce solutions, and has its own fully localised
affiliate programme, Winzingoafiliados.com.
Steve Cook, European md for Parlay Entertainment in
Europe, says: “Winzingo.com is an example of online
bingo sites seeking out new niches and new opportunities
outside the core UK market.”
Online Casino News courtesy of
InfoPowa
More news here.
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