DEAL OR NO DEAL FOR PKR

13 June 2008

Latest move by the dynamic PKR team is a partnership with Endemol


Fresh from launching a slew of new poker promotions and an online casino, PKR.com has now partnered with production house Endemol UK to create a licensed 3D-, PKR online-version of the popular television game show Deal or no Deal.

Endemol UK is one of the UK’s largest independent entertainment producers, and its Deal or No Deal television show has built a massive following since it first launched in 2005 and currently airing in over 60 countries worldwide.

PKR's CEO, Malcolm Graham says the company has always believed that the future of online gaming lies in developing products that have the potential to become mainstream entertainment brands.

"We believe that combining one of Britain’s best-loved television shows with our unique style of next-generation gameplay has helped move the online gaming industry a step closer to this goal,” he said.

“Online Deal or No Deal games have already proven to be exceptionally popular, and we’ve very excited about PKR’s version," commented Jurian van der Meer, head of products at Endemol UK. "Presenting the game in such an engaging, immersive and highly realistic way will have a strong appeal for millions of Deal or No Deal television viewers.”

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