MOBILE INTERACTIVITY FOR GSN

8 June 2007

New deal will allow players to compete in real time in television events

The giant American television network Game Shown Network (GSN) has inked a deal with Interactive television technology company Two Way TV which will soon empower viewers to participate and compete in shows and events through their mobile communication devices and in real time.

Due for operational launch later this year, the technology heralds what GSN calls "advanced interactivity" and will initially roll out on shows like High Stakes Poker and World Series of Blackjack.

High Stakes Poker viewers will be dealt a series of cards on their television screens, and can accept the cards using SMS messaging to create the best hand, whilst World Series of Blackjack players can compete against the onscreen dealer by requesting cards using their mobile phone.

In both cases, players will be competing against other mobile contestants in real time. The top 10 performers will be featured on an onscreen leaderboard.

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