CRYPTO INKS GAMES DEAL WITH TOTESPORT
31 July 2009
Six slots to be supplied in multi-year
agreement
Online gambling software developer Cryptologic Limited
has inked a multi-year deal with Totesport, the UK's
state-owned and fourth largest bookmaker, for the supply
of at least six of its most popular slot games for
inclusion on the website Totesport.com.
Crypto
will derives revenues based on wagers placed by
Totesport clients on the games, which have a proven
track record of generating significant monthly licensing
revenues due to rich content and compelling user
experience.
The games are being deployed through
Orbis Technology, a global platform solutions provider
to the betting industry, and are expected to go live in
the third quarter 2009.
The deal takes the total
number of Cryptologic licensees to 23, a company
spokesman revealed.
Justin Thouin, Vice
President of CryptoLogic, said: "Totesport is one of the
most respected brands in the UK betting industry and we
are delighted that its customers will be able to pit
their skills and enhance their enjoyment with
Cryptologic games. With this agreement we now have
consolidated our strong position in Britain's online
gaming sector with a goal to return to long-term
growth."
Founded in 1928, Totesport boasts annual
revenues of GBP 2.8 billion, 4 000 employees, over 500
high street shops, a presence at each of the country's
59 racecourses and Internet and telephone-based betting
for sports, casino, bingo and pools betting.
Keith Oliver, e-Gaming and Marketing Director of
Totesport, commented: "Our agreement with Cryptologic
brings together two very trusted brands from bookmaking
and gaming content. We are confident this collaboration
will not only bring a new level of enjoyment for our
customers but will also help to drive our ongoing
expansion into online gaming."
Online Casino News Courtesy of
Infopowa
More news here.
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