BWIN EXTENDS MOTOR SPORTS DEAL
24 July 2009
MotoGP sponsorship to extend through 2010
season
The giant Vienna-listed online sportsbetting group Bwin
Interactive Entertainment AG has agreed to extend its
sponsorship of MotoGP through the 2010 season, Dorna
Sports SL has announced.
The agreement extends
Bwin’s partnership with the premiere motorcycle racing
tour, introduced in 2004, and will see the Bwin
corporate logo feature prominently across all 17
circuits with banners on the track, the pit lane and the
starting line.
“During the years of our
partnership, Bwin has proven to be a significant and
reliable partner for MotoGP with lots of drive and
innovation,” said Paul Serracanta, Managing Director for
Dorna Sports. “No question, Bwin provides MotoGP with
extra horsepower.”
Prominent Bwin branding is to
be included on the podium, in the press conference areas
and television interview backdrops, and the gambling
group will continue as the title sponsor of the Gran
Premio De Espana race from Jerez and the Grande Premio
De Portugal from Estoril. In addition, Bwin will have
‘an important presence’ at the Grand Prix Ceske
Pububliky from Brno and the Grand Prix Di Rimini from
Misano.
“As we remain fully committed to the
MotoGP World Championship, it is only natural for us to
renew our partnership with Dorna Sports,” said Andrea
Gaudenzi, Head Of International Sports Marketing for
Bwin.
“MotoGP broadcasting reaches hundreds of
millions of viewers throughout Europe and the world. It
has become one of the most exciting sports events out
there and fits perfectly with the Bwin brand."
Online Casino News Courtesy of
Infopowa
More news here.
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