BETFAIR AUSTRALIA ADVERTISING GOES TO SAATCHI
17 July 2009
Three major Melbourne agencies in pitch
The Australian wing of online gambling group Betfair has
engaged M&C Saatchi Melbourne to handle its creative
advertising account following a three-way competitive
pitch.
The agency won the business after a review
involving two other, unnamed, Melbourne-based agencies,
reports B&T Marketing.
M&C Saatchi will be the
first Australian ad agency for Betfair, which was
granted a license to operate from its Tasmania location
in January 2006. The betting exchange, which allows
in-game or in-race betting as well as the ability for
users to set odds against each other, is already an
established brand in several overseas markets, including
the UK.
The speculation is that Betfair is about
to significantly ramp up its marketing spend following
the relaxation of rules on gaming advertising (see
previous InfoPowa reports). The Australian betting
market is becoming increasingly competitive, with a
growing list of active betting organisations such as
Centrebet, Sportingbet and Paddy Power.
In
November last year, Betfair struck a three-year
sponsorship deal with Melbourne’s Sandown Racecourse,
which was renamed Betfair Park.
“We’re excited
about winning the pitch and are very pleased about
partnering with a great company like Betfair,” said Dave
Brown, md of M&C Saatchi Melbourne. “They are a great
cultural fit with us - young, dynamic, and with a great
product.
“Since advertising restrictions were
lifted on the wagering industry last year, Betfair has
been looking to expand its customer base and further its
reach in the Australian marketplace.”
Online Casino News Courtesy of
Infopowa
More news here.
Top of page |
Home |
News |
Forum |
Webcast |
Vortran |
Accredited Casinos |
Evil Ones |
Pitch a Bitch |
Online Gambling Resources |
Poker
|