BET365 SIGNS UP WITH PUSH TECHNOLOGY
3 July 2009
New agreement deploys innovative Web 2.0 push
technology to ensure customers have the latest odds
Push Technology Ltd, a supplier of next generation, Web
2.0-enabled push technology, has announced that online
gambling group bet365 has successfully deployed its
Diffusion 2.0 enterprise-level push technology to
support the introduction of its new fixed odds,
financial betting offering.
The technology has
the capability to stream volatile pricing information
securely and in real-time over the Internet to any
net-connected device.
Bet365 is using the
Diffusion solution to stream real-time odds over the
Internet for a new financial fixed odds online betting
product. Due to the volatility of the price on the
underlying financial instruments, bet365 needed a
solution that would ensure the end-user always has the
latest odds.
Martin Davies, bet365's Chief
Technology Officer says: "It was essential that we could
support the launch of our new fixed odds online
financial betting service with a real-time
communications infrastructure that would give our
customers immediate access to the latest pricing.
"Having looked at a range of different options, it
was clear that only Push Technology's specialist
solution could provide us with the performance and
technology leadership we demanded. Diffusion not only
handles the increased volatility of real-time financial
pricing, but also gives us the scalability and ease of
implementation we needed. Working with Push Technology
has also helped us to unlock significant operational
savings thanks to improvements in our bandwidth and
infrastructure usage."
"Bet365 clearly
understands the importance of providing its customers
with real-time access to fixed-odds online pricing, but
they also wanted the assurance that comes from working
with an enterprise class two-way communications
technology that could handle its significant volumes of
data efficiently," commented Sean Bowen, Push
Technology's Chief Executive Officer.
Bet365 is
a major international online gambling group with over
2.8 million customers in 140 different countries. The
Group employs over 900 people and is the UK's 16th
largest private company.
Online Casino News Courtesy of
Infopowa
More news here.
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