ONLINE LOTTO ACTION FROM THE MIRROR

11 July 2008

German lottery specialist to power new service for major British media group


The convergance of betting, media and entertainment continued this week with the announcement that the UK media group The Mirror has signed a deal with MyLotto24 for the provision of online games to readers of the Daily Mirror and Sunday Mirror, who will be able to take part in daily lotteries from across Europe, including MyLotto24's EuroMillions.

MyLotto24 is part of the German Tipp24 group, a highly experienced online service for state-run lotteries in Europe. Founded in 1999 by Marc Peters and Jens Schumann, the group boasts over 2 million customers and operates in four countries (Germany, Italy, Spain and the UK), is listed on the German stock exchange and handles online transactions worth over Euro 340 million every year.

Launch dates for the service are yet to be announced.

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