NEW INTERACTIVE TV GAMBLING CHANNEL FOR VIRGIN

4 July 2008

Partnership with Two Way Media launches Challenge Jackpot


Virgin Media TV launches its new interactive gambling channel, Challenge Jackpot, today (Tuesday July 1st) on its TV and online platforms. The launch is being pushed into the spotlight with a GBP 3 million campaign created by London advertising firm Publicis.

The venture is in partnership with production company Two Way Media, and joins Challenge, Bravo, Living, Trouble and Virgin1 in VMtv's portfolio of cross-platform entertainment brands.

The Challenge Jackpot format allows viewers to play and bet on casino-style games through a round-the-clock television channel available to Virgin Media customers. After midnight, Virgin1 and Bravo 2 will also carry daily simulcasts of Challenge Jackpot for viewers in Freeview and Sky homes.

Challenge Jackpot is the only dedicated interactive gaming service available on Virgin Media's interactive platform, and has its own website at Challenge Jackpot.com.

Two Way Media will produce all Challenge Jackpot's live output. The channel carries at least eight hours of live studio games every day, with the flagship slot at launch Roulette Nation. Outside the live broadcast hours, viewers will be able to play along with a range of automated games such as Get Set Roulette, Face Up Hold 'Em and Hot Shot Keno.

Jonathan Webb, the managing director of Virgin Media Television, explained: "Challenge Jackpot is the first step in reinventing our Challenge brand for the twenty-first century. We want this new channel to continue the values of fun and excitement that have long been synonymous with Challenge - but also to take the relationship with our viewers to the next level of interactivity."

Two Way Gaming is a private company registered in Alderney as a 50/50 joint venture between Win Gaming Media Inc. and Two Way Media, offering multi-platform gaming solutions and TV shows to the broadcast TV industry. It produces more than 50 hours of gambling TV shows a day, distributed on a number of Sky channels.

Two Way Gaming runs the only five platform single wallet gaming services in the world for Teletext. It operates the TeletextGames Channel on UK's Freeview, Teletext's analogue TV gaming system; a mobile service and an internet service - all driven by a Single Wallet Solution. This reaches over 11 million UK digital and analogue viewers weekly.

Two Way Gaming's The Winner Channel.com, an interactive TV betting service on UK cable, is available in over 3 million homes. The company also provides and operates white label gambling services including services in the UK for Channel Five, Channel Four, Virgin Media Television, Teletext, the Sun and others.

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