MOBILE GAMBLING FOR WILL HILL

27 July 2007

MobileAware awarded mobile contract by UK gambling group

Dublin-based MobileAware has launched a mobile gambling site for the important UK gambling group William Hill, the Irish company announced this week.

Mobile.WillHill.com delivers a wide variety of feature rich mobile services, including live sports results, live betting events, bet-in-running, commentary, arcade and a ‘My Account’ facility, to more than 400 000 active account holders. Customers can use their existing William Hill accounts to securely access mobile betting services around the clock from any mobile device, across any mobile network.

MobileAware’s technology integrates with William Hill’s online Sportsbook and extends it to thousands of mobile devices, including phones, PDAs and digital TV. It provides the device recognition and content rendering functionality, automatically detecting the device being used and fully optimising the content for the device to ensure that customers receive the latest betting information in the most appropriate form.

“Mobile gaming provides our customers with the flexibility and convenience to check odds and place bets right up until the last minute from any location, at any time,” commented Richard Woodworth, Business Development Manager at William Hill. “Expanding William Hill's multi-channel betting offerings is key to the company's future growth strategy; we are already witnessing an excellent return from the mobile channel in terms of channel uptake and increased revenues.”

Kevin McCloskey, CEO of MobileAware says that numbers from the research firm Juniper Research show that the market for all forms of mobile gambling will grow from $1.35 billion in 2006 to $16.6 billion by 2011.

"William Hill is now excellently positioned to take advantage of this compelling market opportunity,” he commented.

MobileAware is a privately held company with worldwide business operations, serving more than 100 customers across six continents.

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