GALA CORAL PICKS GAMEACCOUNT FOR SKILL GAMES

27 July 2007

Portfolio of multi-table, head-to-head online games to include Gin Rummy, Multiplayer Blackjack and Backgammon

UK skill games provider GameAccount has signed up the major UK betting and gaming group Gala Coral for its suite of online skill games and network.

The multi-year deal requires GA to furnish a quality portfolio of head-to-head online games including Gin Rummy, Multiplayer Blackjack and Backgammon with multi-tabling capability for head-to-head cash games.

“Head-to-head games broaden the demographic appeal of our online destination sites," says the head of new product development at Gara Coral, Joe Coughlin. "GameAccount’s market-leading Blackjack tournaments are expected to naturally appeal to our online and offline casino customers. Backgammon and Gin Rummy are anticipated to offer meaningful appeal to Corals’ sports-betting and Gala’s bingo-playing customer demographics.

"GameAccount was chosen after an exhaustive process investigating the experience of potential suppliers, the established player liquidity and the technical capabilities of their respective platforms.”

With the deal, Gala Coral becomes the latest licensee sportsbook operator in 2007 to join the GameAccount Network following membership by William Hill, BoyleSports, BlueSquare and Stan James.

All GameAccount licensees enjoy the benefits of GameAccount’s April 2007 software upgrade which includes navigation enhancements for the games lobby, more information for tournament players and brand new side games. Players can now easily find and register for the next tournament to start and simply navigate between game tables.

For the first time in the skill gaming industry, players can launch side games from the game lobby without missing a moment of live person-to-person skill gaming action.

"We are delighted to welcome Gala Coral as our latest blue-chip licensee." said Dermot Smurfit, Sales & Marketing Director at GameAccount. "Our corporate customers benefit from unique head-tohead gaming software in attracting new players - reducing the dreaded churn and driving meaningful revenues comparable to poker.

"Gin Rummy, Backgammon and our unique Multiplayer Blackjack form a compelling suite of head-to-head games boosted by the presence of new instant win side games to fill idle minutes."

GameAccount powers leading online partners such as William Hill, Sportingbet Europe, Victor Chandler International, BlueSquare, BoyleSports, Paddy Power and SkyBet.

Online Casino News courtesy of InfoPowa