MORE BUSINESS FOR ID VERIFICATION GROUP

13 July 2007

Two bookies and a skill gamer for 192's ID verification services

The British ID and age verification specialists, 192 Business Services has signed up three new clients: online bookies Betfred and JAXX, and skill gaming group World Sports Challenge, the company reveals in a press release this month.

192 says it has noted an increase in demand for its products in the run-up to September’s deadline for responsible online gaming compliance in the UK following the requirements of the UK Gambling Commission that online operators exclude problem or underage gamblers and criminal elements.

From September 2007, the Commission will have new powers of enforcement to ensure British gambling operators are acting in a socially responsible manner. To this end, operators will soon require a licence from the Commission, which will be issued subject to a range of checks such as criminal records checks, integrity checks and financial checks.

“Gaming operators will soon be under the watchful eye of the gambling commission and will need to concretely prove the age and ID of their customers,” said Ian Green, director of 192.com Business Services.

“As face-to-face verification isn’t possible for online operators, the industry will need to proactively integrate real-time ID and age checking solutions into the customer registration process from the start.”

192 says that its Player-ID product checks names, addresses and dates of birth against datasets and shared databases with banks and building societies. The checks happen in real-time but in the background, so a prospective customer never knows they’re taking
place.

“Ensuring socially responsible gambling on our site is one of our top priorities,” said Betfred compliance manager, Jim Winder. “192.com Business Services not only allows us to verify that our customers are of the legal gambling age, but also by default
checks that they are not using a stolen identity.

“The industry has seen its fairshare of legislative setbacks over the past year, so we’re doing everything we can to remain compliant and transparent about our responsible gaming efforts.”

“The World Sports Challenge is committed to providing players and affiliates with the best of online gaming experiences,” said Merik Toms, director of payments and security at The World Sports Challenge. “A vital factor in this is the creation of the safest and most secure environments for players. 192.com Business Services' age and player verification system helps us to achieve that goal and to meet regulatory requirements fully.”

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