LINGERIE, SEX TOYS AND NOW BINGO FOR UK RETAILER

6 July 2007

Everything the modern woman desires....

Visitors to the somewhat risque website of UK lingerie, sex toys, oils and lotions and other good things retailer Ann Summers have an additional service from this week with the launch of Ann Summers Bingo.com.

The professionally designed and definitely feminine site sports table, slot and soft games, but the main attraction is a wide range of bingo games, tournaments and promotions powered by Parlay Entertainment as part of the St Minver white label system, all on the growing International Bingo Network. Virgin, Butlins and Yahoo Games are just some of the other members on the network.

Top monthly prizes of up to GBP 100 000 will be achievable, and the retailer is making a significant investment said to be well over a million sterling in promos and inducements to attract players to the new site. The site offers community facilities and includes an intriguing section called the knickerbox, together with links to the retail operations of the owner.

Cross-marketing opportunities through the very large Ann Summers customer database are clearly considerable.

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