BIG BROTHER PUBLICITY FOR VIRGIN GAMES

6 July 2007

Virgin Bets campaign aimed at online gamblers

Virgin Games has harnessed the marketing power of the UK television reality series Big Brother 8 (BB8) sponsored by Virgin Media to launch an online advertising campaign that will publicise its Internet betting service, Virgin Bets.com.

The advertising deal will see a string of Big Brother related video bets streamed on Virgin Media’s website for the length of the current show. The advertising campaign will star magician Pete Firman, of Channel 4’s Dirty Tricks, playing out betting markets that relate to BB8 and its weekly round of evictions.

Josh Morris, Commercial Director of Virgin Games, said: “Virgin Bets is all about fun and entertainment, so we wanted to make our Big Brother campaign as entertaining and light hearted as possible.”

“It’s an ambitious project as the ads need to be signed off within an extremely tight time-frame each week, however we were keen to ensure the video content was up-to-date as possible in order to resonate with Big Brother fans and keep things fresh.”

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