VIRGIN GETS EdGE-y
29 January 2010
Online casino to take on board soft games
from Playtech-GTS
Playtech's second ICEi announcement concerns the tier
one UK online casino operator Virgin Games, which has
signed up with Playtech’s soft gaming solutions
developer, Gaming Technology Solutions Limited,
[acquired in December 2009 - see previous InfoPowa
report], for that company’s flexible EdGE software
platform, and will also deliver a new selection of game
products, adding variety to Virgin’s established
offering.
The EdGE platform is a cost effective
and easily integrated games engine that will allow
Virgin to manage and operate their games with ease. Its
ICE Back Office (ICE) toolset delivers many functional
and performance enhancements to Virgin including support
for games marketing campaigns, report customisation,
customer support and much more in a user interface that
is both practical and easy to use.
Commenting on
the deal, Warren Eloff of Virgin Games said: “We are
looking forward to working with GTS and through the
delivery of their platform, we have access to a variety
of leading games content from world class developers.
ICE is a comprehensive management suite and we are
confident that the added level of control we will have
over our games content will have a very positive effect
on our growth.”
Mor Weizer, CEO of Playtech said:
“We are delighted that Virgin Games a well-established
and leading operator have chosen Playtech’s GTS as their
games integration partner and EdGE as their software
solution. Virgin is setting new benchmarks in terms of
their player promotion and marketing activities and we
look forward to a successful partnership in 2010 and
beyond.”
Online Casino News Courtesy of
Infopowa
More news here.
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