MORE EASTERN EUROPEAN ACTION FOR DRAGONFISH
29 January 2010
888'S B2B DIVISION signs agreement with Lex
Online Entertainment
Dragonfish, the B2B division of 888 Holdings plc, has
inked and agreement with the Greek operator Lex Online
Entertainment Limited, a subsidiary of Centric
Multimedia SA, for the provision of online casino and
poker. The offering is aimed at territories in the South
and Eastern European market, an area where there is
significant potential for online gaming, a company
spokesman said this week.
The two brands,
Lexpoker.com and Lexcasino.com will launch in a variety
of languages on a software platform provided by
Dragonfish along with back office technology, fraud and
risk management, e-payments processing systems and full
customer support.
Centric, which engages in the
distribution of multimedia and software and is listed on
the Athens Stock Exchange, has significant investments
in online gaming companies operating in the South
Eastern European market, and has been active in the
sector since 2007. The company, which saw a 29.5 percent
increase in turnover across the first three quarters of
2009 to Euro 546.7 million, will use its local expertise
to market the sites through a significant multi-channel
marketing campaign.
Gabi Campos, Managing
Director of Dragonfish, said: “Dragonfish has a strong
track record in launching localised gaming solutions
tailored for emerging markets. We believe that Centric
Group’s online gaming investment and local market
knowledge, combined with Dragonfish’s comprehensive
online gaming operation infrastructure, skills and
experience, creates a partnership that has significant
potential for Lexpoker.com and Lexcasino.com to become
leading players in the South and Eastern European
markets.”
Rodolfo Odoni, CEO, Centric, said: “We
are delighted that our subsidiary, Lex Online
Entertainment, has selected Dragonfish as its partner to
relaunch the "Lex" brands. With the technological and
operational support of a very professional partner we
maintain the highest expectations for rapid growth.”
Online Casino News Courtesy of
Infopowa
More news here.
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