ONLINE GAMBLING FIRMS FORM ALLIANCE
22 January 2010
Amuso, Cashball Ltd. and NYX Interactive get
it together
Online game show pioneer Amuso has formed a strategic
alliance with online gaming network operator, Cashball
Ltd. and Sweden’s innovative gaming technology provider,
NYX Interactive AB, to create a new gaming experience
for UK players.
The three companies will combine
their popular game formats and expertise to create a
competitive force within the UK online gaming industry.
The trio is in the process of developing a trivia gaming
network with an integrated bingo and casino suite, based
on the NYX account and delivering mainstream appeal and
casino gaming in one online venue.
The network
will also feature major TV quiz show formats to widen
the appeal of online cash gaming entertainment and
attract new players. The Cashball branded bingo network
will go live in Britain in Q1 2010 and will be
syndicated to existing and new media partners.
Currently bingo is a GBP 1 billion pound industry while
TV game shows command five times that globally, a
spokesman for the alliance said this week. As a result,
the potential for generating revenues from online trivia
gaming is now considerable and developing rapidly.
Several deals have already been signed or are in
advanced stages with major TV production companies to
bring popular quiz show formats to the network, creating
the potential to deliver traffic and revenue.
Amuso already has a strong market share in the UK,
currently operating standalone cash trivia platforms on
a number of media and social networking partner sites,
including MySpace, Bebo, WAYN, MTV, as well as
Associated Newspapers’ Metro and This Is properties,
with a combined reach of over 15 million users.
For full service gaming operator, Cashball Ltd, the deal
will see the launch of the first Cashball-branded UK
bingo network alongside its existing Spanish and
Scandinavian networks. While for Swedish gaming
technology provider, NYX Interactive, it offers the
opportunity to break into the UK market with a
differentiated offering and additionally use that as a
potential springboard for further expansion across
Europe.
Steve Cook, director of sales and
marketing at NYX Interactive, said: “The tie up between
the three companies is very significant because, in
partnership Amuso and NYX can deliver a strong portfolio
of games and gaming products while Cashball Ltd. will
provide the operations and support. There is a unique
fit between bingo and entertaining quiz games and NYX is
pleased to offer Amuso’s branded games to our existing
customers while Amuso will offer our bingo.”
Barak Rabinowitz, CEO and co-founder of Amuso, said: “We
are thrilled to partner with NYX and Cashball Ltd. to
bring a fresh and compelling offering to the market. The
NYX platform will enable us to lead the market for
trivia gaming in the UK and beyond."
Carl Ståhle,
head of international operations at Cashball Ltd,
commented: "The combination of trivia, bingo and casino
fits our target group perfectly and the variation of the
entertainment will encourage people to spend more time
playing. We look forward to adding the Amuso Trivia as
part of our full service offering.”
Online Casino News Courtesy of
Infopowa
More news here.
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