NEW MOON HAS BIG ADVERTISING IDEAS
22 January 2010
And the bingo site's television advertising
is going to be out of this world!
Moon Bingo.com has only been on the scene in its
revamped form for two months, yet it is planning on a
major marketing investment that includes the imminent
launch of a UK television campaign.
Paraphrasing
the famous words of astronaut Neil Armstrong, the first
man to set foot on the moon, the bingo company's
television slogan will be "Moon Bingo - One Small Step
for Man, One Giant Leap for Bingo" when it launches its
campaign on January 25th with a series of 30-second and
10-second ads on multiple TV channels including ITV and
Channel 5.
Adi Frum, the CEO of owner NetBoost
Media boasted this week: "In just ten weeks - following
great reviews of the re-launched site - Moon Bingo's
following has exceeded its initial forecast. The site
has grown by a massive 940 percent in the number of
daily unique visits.
"To maximise on this
incredible response to our vibrant site and to ensure
that Moon Bingo players continue to have a very
exciting, enjoyable and rewarding experience we've
increased the number of gaming rooms, included more
instant games, and have increased our budgets to allow
for many more free cash jackpots and free gifts.
"The TV campaign - which will run for eight weeks - is
Moon Bingo's next strategic step in the successful
penetration of the brand in the UK."
The 'out of
this world' Moon Bingo TV ads will feature two Moon
Bingo players in space suits dancing on the moon and
planting the Moon Bingo flag on its surface. The ads
were filmed in London, with Moon Bingo's initial
investment of GBP 200 000 the first stage of a campaign
to maximise brand awareness.
The online bingo
site is part of the Dragonfish Bingo Network.
Online Casino News Courtesy of
Infopowa
More news here.
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