MR GREEN STARTS FINNISH ONLINE OPERATIONS
22 January 2010
Kati Niemelä to head new regional operations
Mikael Pawlo, md of the rapidly expanding Scandinavian
online casino company Mr Green.com has announced the
start of Finnish operations under the management of
recently hired Kati Niemelä.
Prior to joining Mr
Green, Niemelä had almost 10 years of management
experience in the Finnish marketing department at
PepsiCo and with international advertising agency JWT.
Her background includes the successful launches of
several mega brands in the region, including PepsiCo and
Mountaindew.
Commenting on her appointment this
week, Niemelä said: "The dynamism of the company and its
fearless attitude towards marketing drew me to the
role and I see this as a real opportunity to lead
innovative marketing campaigns that will launch and grow
Mr Green in yet another Nordic market."
"Kati's
experience in working with global mega brands and
leading PepsiCo brands in the cola war will prove very
useful with building our brand in Finland" said Mikael
Pawlo, managing director Mr Green.
Mr Green is
active in most Nordic markets and has plans to venture
further afield in Europe. The company was started by two
of the original founders of the Betsson group.
Online Casino News Courtesy of
Infopowa
More news here.
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