MAJOR DANISH DEAL FOR PARTYGAMING
15 January 2010
Danske Spil chooses PartyGaming to launch
online games in Denmark
PartyGaming plc, the Gibraltar-based online gambling
group, started the week off on a high note with the
announcement of a major business coup. The company has
signed an exclusive, five-year agreement to provide an
online gaming platform for poker and casino games in
Denmark for the state gambling monopoly Danske Spil A/S.
Controlled by the Danish Government, The Danske
Spil Group is one of the largest betting and gaming
organisations in Europe with DKK 10 955 million of
turnover in 2008. Offering a variety of gaming products
in Denmark including the national lottery, numbers
games, instant games as well as gambling on machines,
Danske Spil has also established a large online gaming
business and already has over 500 000 registered online
customers.
In 2009 the Danish Government
published draft legislation for a partially liberalised
gaming market in Denmark that is expected to become law
in 2011.
If adopted, poker and casino will be
among the games subjected to open competition in the
Danish market. Whilst Danske Spil has strengthened its
position in a number of online gaming categories such as
bingo, sports betting and casual games with strong
growth in the number of players and revenues, it
recognised the need to join forces with a leading online
gaming company in order to achieve its potential.
Over the past seven months, Danske Spil has screened
the market for providers of services and potential
online partners that specialise in poker and casino
games. As part of its selection criteria, Danske Spil
was determined to find a supplier that matched its own
high standards for product quality, security and ethical
requirements. PartyGaming passed all of these
pre-requisites and is set to create a new strategic
alliance with Danske Spil in Denmark. It is expected
that the commercial terms between both companies will be
finalised within the next few weeks.
Commenting
on today’s announcement, Jim Ryan, Chief Executive
Officer of PartyGaming said: “This is a landmark B2B
deal for PartyGaming and validates our strategy to
become a leading provider of B2B services to both
corporates and governments around the world. Danske Spil
is widely recognised as one of Europe’s leading gambling
businesses, one that is pre-eminent in the Danish
market. We are delighted that Danske Spil has recognised
our expertise and high standards of business practice
and we look forward to building a significant and
profitable enterprise as soon as the newly regulated
Danish online gaming market opens.”
H.C. Madsen,
CEO at Danske Spil, said: "With some of the world’s
leading products in online poker and casino as well as a
large international customer base, PartyGaming is
definitely a strong business partner for Danske Spil.
Combining this with Danske Spil’s unique and strong
position in the Danish market with more than 500 000
Danish online customers will guarantee that together we
will deliver a highly attractive customer experience to
players in Denmark."
Online Casino News Courtesy of
Infopowa
More news here.
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