ANOTHER WHITE LABEL SPORTSBET DEAL FOR ODDS MATRIX
15 January 2010
Scandinavian site joins a growing roster of
clients
EveryMatrix's online sportsbook provider, OddsMatrix,
has chalked up another order for its popular white label
solution, with Scandinavian Internet gambling firm Tell
Gaming joining a growing list of clients that includes
Chili Gaming, Tower Gaming, Setanta Bet, NoiQ,
BetFriends, Best Games, Pepe Games, BeteXpress,
EasyPlayPoker, BetWize, JuegosLucky, Mermaid Poker, Sun
Poker, Hellenic Poker and GUTS.com.
One of the
leading online casino and poker operators in the
Scandinavian region, Tell Gaming plans to go live with
the sportsbook in March this (2010) year, giving its
customers a broader gambling service.
The
OddsMatrix sportsbook will be integrated into Tell
Gaming’s existing Microgaming-powered poker and casino
platform, empowering customers to place bets on the new
service using existing Tell Gaming accounts.
OddsMatrix fully managed sports betting solution enables
poker; casino and bingo operators like Tell Gaming too
rapidly and cost effectively launch a sportsbook
product, without the risk and expense of setting up
their own service. The company manages event creation,
odds compilation and risk for Tell Poker, as well as
providing an integrated player handling and bonus
system, all delivered within a customised Tell Gaming
design and back office.
Thomas Jonsson, marketing
manager at Tell Gaming says “We have chosen OddsMatrix
because it is a fully managed and low cost sportsbook
with the most comprehensive range of markets available
with competitive odds on the market today. The solution
fits in well with our local target markets since our
customers will be able to bet on events that interest
them the most. We expect the sports book to be a key
revenue generator for Tell Gaming this year because of
the forthcoming World Cup 2010.”
Stian
Hornsletten CEO of EveryMatrix says “We are happy to
welcome Tell Gaming to the rapidly growing OddsMatrix
sportsbook family. OddsMatrix will allow Tell Gaming to
maintain focus on their core competences such as
customer service and marketing while OddsMatrix will
take care of the risk management.”
Tell Gaming
has an unusual business model in that it was founded by
gaming enthusiasts in 2006 and rewards players with
ownership units. The operation is currently 20 percent
owned by its players, who received a Euro 30 000
dividend this (January) month. There are plans to
increase player ownership by a further 5 percent this
year.
The operator also runs the Tell Academy to
improve the skills of its players. Until now the company
has focused on the Scandinavian region, but management
has revealed plans to market more widely in Europe going
forward.
Online Casino News Courtesy of
Infopowa
More news here.
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