INDIAN ONLINE GAMBLING MARKET COULD REACH $5 BILLION
8 January 2010
Tech2 relates potential to latest
demographics
The Indian publication Tech2 estimates that the Internet
gambling market in that country could be worth up to $5
billion in revenues as the market and Internet
penetration grows.
Pointing out that gambling has
always been a part of Indian culture dating back to 1500
BC, Tech2 reports that today cards, dice and the board
have been replaced by PCs and the internet, with more
than 2 000 small poker tournaments a week reportedly
taking place - mainly in Mumbai, Delhi, Chennai and
Hyderabad..
India now has 81 million Internet
users of which nearly 75 percent are from the four main
cities of Delhi, Mumbai, Chennai and Bangalore. Men
within the age group 18-35 still constitute 76 percent
of all users, and 52 percent of all users are active
ecommerce participants who spent an average of $2 100
for online transactions in 2009.
Tech2 explains
its arithmetic, basing its assumptions on Internet
gambler target demographics of:
• Age 18-35-(76
percent of all users) • Male (86 percent of all
users) • Active Ecommerce User (Spending $2 500 a
year) • Bachelor Degree (90 percent of all users)
This equates to 4+ million potential users and, it
is assumed that they will deposit an average of $250 a
year, generating a potential market size of $1 billion.
The publication reports that India's illegal betting
market, which currently wagers on International sports
books and other casino sites is more than likely to
generate at least 10 percent (i.e. $4 Billion) with
local operators when online gambling is regulated. The
first official licensing will be in the province of
Sikkim (see previous InfoPowa reports).
Online Casino News Courtesy of
Infopowa
More news here.
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