ANOTHER GROUND-BREAKING DEAL FOR BETFAIR
8 January 2010
Online betting giant launches world's first
betting application for Internet-connected TVs
Betfair, one of the world's biggest online betting
communities, has announced the launch of the first
betting application for TVs running the Yahoo! TV Widget
Engine in a prescient move that has identified the
importance of this emerging interactive platform.
The gambling giant has created a specialist
interactive TV team to lead innovation in this TV
technology, which industry analysts Futuresource
Consulting predicts will generate 15 million connected
TVs in Europe by the end of 2010, representing nearly 10
percent of the total number of flat panel TVs in use.
Futuresource says that 20 percent of flat panel
TVs shipped in Europe this year will have Internet
capability.
“TVs are the centre of home
entertainment and live sport on TV drives our business,"
says Simon Miller, CEO, Betfair TV Ltd. "The way people
interact with their televisions is changing. Our
investment in this exciting new platform ensures that
Betfair is an integral part of the future of
Internet-connected TV.”
“Yahoo! is the trusted
partner for publishers who want to take advantage of our
global distribution channels and advancements in
building a worldwide developer ecosystem for publishing
and distributing new and innovative TV Widgets,” said
Arlo Rose, senior director of product management and
design, Yahoo! Connected TV.
"In those countries
that allow it, the Betfair TV Widget provides sports
enthusiasts with an online entertainment experience to
enhance their sports television watching."
Online Casino News Courtesy of
Infopowa
More news here.
Top of page |
Home |
News |
Forum |
Webcast |
Vortran |
Accredited Casinos |
Evil Ones |
Pitch a Bitch |
Online Gambling Resources |
Poker
|