ANOTHER SIGN OF A SOFTENING APPROACH BY SPORTS
LEAGUES
1 January 2010
Advertising breakthrough at major games
In what is being interpreted as another sign that
America's major sports leagues may be taking a softer
approach to the US gambling industry, the National
Football League has announced that tourist destinations
that licence gambling such as Las Vegas and Reno will
soon be allowed to advertise at NFL games...including
the next Super Bowl.
Last week a senior NBA
executive, David Stern said during a Sports Illustrated
interview (see previous InfoPowa report) that legalised
sports betting in the United States could be a "huge
opportunity," setting the stage for a closer
relationship between reputable sports betting and the
NBA.
The NFL has long opposed gambling and the
promotion of gambling, even that which advertised
tourist destinations like Las Vegas. Its agreement last
week to a trial from January 4 to February 28 is being
interpreted as a significant move away from the total
blocking policy of the past.
NFL spokesmen said
that the body would take a final decision following the
trial on whether to extend the new rules into next
season or revert to banning such advertisements. Under
the modified policy, television ads for specific hotels,
casinos and other institutions that allow gambling will
still be forbidden and commercials must not contain any
gambling references or imagery, reports the Associated
Press news agency.
Online Casino News Courtesy of
Infopowa
More news here.
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