POCKET SLOT IS PADDY POWER'S NEW MARKET PLOY

25 January 2008

Paddy Power goes on UK internet casino offensive


Ireland’s largest sports-betting outfit Paddy Power has embarked on a customer acquisition and brand awareness campaign using novel electronic gaming devices for its UK casino offering, reports the technology journal Silicon Republic.

At the heart of the marketing initiative is Paddy Power's deal with gaming device firm Electronic Game Card to deploy its electronic gaming cards.

“Our innovative Game Cards are a cost-efficient and highly effective promotional device for achieving marketing campaign revenue objectives through familiarity and relevance to games that are offered in the online world,” a spokesperson for Electronic Game Card explained.

The electronic gaming devices can be programmed to suit a variety of gaming and promotion applications. Electronic Game Card’s client base is across the US$202 billion market of state and national lotteries, as well as gaming and casino businesses.

Paddy Power operates over 220 retail betting shops between Ireland and the UK and has an extensive online portfolio that includes fixed odds sports betting, poker and fixed odds games, casino, bingo, financial trading, lotteries, skill-gaming and auctions.

Online Casino News courtesy of InfoPowa