NEW SOFTWARE MAKES AFFILIATE LIVES' EASIER

25 January 2008

Web 2.0 potential in new management software


The online gambling affiliate program Income Access is blazing a new trail for affiliate toolkit usability with the latest version of its affiliate management software, currently being showcased at the CAP Euro Conference in London.

Drawing from Web 2.0’s clean, aesthetic elements and its emphasis on easy access to information, the company has crafted version 3.0 of their software for ease of use and clarity. “Our main objective with this redesign has been to ensure our software’s appearance and usability reflects the depth and range of its capabilities as a data analysis tool,” says Nicky Senyard, CEO. She added that the new design would deliver at-your-fingertips access to information for affiliates and merchants alike. The visual elements of the software have been brought out with use of colours and icons that assist users to quickly find what they’re looking for to carry out the tasks that matter most, and pop-ups have also been minimised to streamline navigation.

Version 3.0 of the Income Access software also lets users exercise more control over data by experimenting with several new features. The presentation of reports has been fine-tuned to put the most commonly used reports front and centre, and to fit more information on a single page. In addition, affiliates and merchants will notice that their daily tasks are faster and simpler thanks to scrolling within reports and the ability to highlight multiple rows of data for easy viewing of pertinent data.

“Version 3.0 will make it easier than ever before to access the information you need to make marketing and business decisions,” claims Senyard. “We’ve always used our own experience with affiliate marketing and affiliate management to push our software from one release to the next, and this latest version is the perfect example of how this approach really pays off for the end user."

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