NEW LOYALTY STORE FOR VC POKER

18 January 2008

Initial in, Action Point out at online poker site


VC Poker's in-house managed Action Point loyalty point redemption store is being replaced by a brand new offering from independent provider Initial Poker following an agreement this week. The launch of the new store is expected to take place within the next 12 weeks, and will also be available to VC Poker licensee operators.

Initial Poker's software platform was developed specifically for the online gaming industry, and allows for a seamless link between player database and the e-commerce platform. The company has established a large range of redemption gifts, ranging from poker chips and playing cards to iPods and flat-screen televisions. All goods are stored and fulfilled from a dedicated warehouse located both in the UK and The Netherlands.

Initial-Poker.com operates 4 major point redemption stores, together with a 'coupon based' system for Poker Heaven, Purple Lounge and Betfair, delivering high quality products to players around Europe.

Lee Ferris, marketing manager for VC Poker said "We're pleased to rollout a new and improved Action Point Store to our loyal customers offering a wide range of goods exclusive to VC Poker. Initial Poker delivers top notch merchandise with an outstanding commitment to customer service and we're pleased to partner with them to deliver an exceptional Rewards experience for our valued clientele."

Online Casino News courtesy of InfoPowa