CELLCAST MOBILE GAMBLING DEAL STRUCK

18 January 2008

Another good deal for Gaming Ventures plc


The UK online gambling investment firm Gaming Ventures plc, formed in mid-2006 clinched another mobile deal this week by signing with interactive digital broadcaster Cellcast. Under terms of the agreement, Gaming Ventures will offer its gambling products to viewers and users of Cellcast's international satellite TV, streaming video, Internet and mobile channels.

Graham Martin, CEO of Gaming Ventures, commented "This is the first step of our joint venture plan to establish a gaming vertical which will utilise the existing assets of both companies without significant capital expenditure. We will offer mobile and online gaming and gambling, and live horse racing content in the year ahead."

The deal is a good fit with Gaming Ventures objectives, which are to invest in, or acquire assets, businesses or companies that profit, or have the potential of profiting from, the multi-media entertainment market worldwide. The company acquired the charity gambling site Big Heart Bingo after listing, and since then has added mobile casino Shouting Duck and started a joint venture with wireless broadband provider Wicoms Limited. Plans are in hand to expand Shouting Duck operations to Internet casino gambling.

Cellcast chief Andrew Wilson said: "Gaming Ventures has a compelling portfolio of games that range from traditional casino - through skill games - to new lottery variants that can be tailored to the various demographics of our channels. As an adjunct to these activities we are also in the process of aggregating gaming related short form video content and developing a gaming related vertical on Sumo.tv."

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