TYNTEC THE CHOICE FOR MOBILE CASINO

11 January 2008

SMS download push to be provided in VWE deal


The British mobile messaging technology provider TynTec has won the contract to provide business critical SMS delivery to users of the new mobile casino You Are The King.com following an agreement with Vegas Wireless Entertainment (VWE) this week. TynTec will provide WAP Push SMS to provide business critical SMS delivery which punters will use to download the youaretheking.com application once they have registered.

Once the WAP Push message is delivered, users will be able to download the mobile casino application, which is uniquely tailored to each specific device using the VWE Playshare system.

TynTec boasts that it is able to guarantee the delivery of this SMS service because of its unique deep level SS7 connection into the global mobile network. This, coupled with a purpose built SMS-C, has allowed TynTec to develop high quality service parameters for SMS, ensuring fast, reliable and secure delivery and end to end tracking of every message sent.

Michael Kowalzik, CEO of TynTec, said: "It is vital for a company like youaretheking to be able to guarantee the delivery of SMS containing the WAP push because it is central to driving users to the service. TynTec's unique technology ensures this SMS arrives and is tracked from transmission to delivery, allowing youaretheking to operate safe in the knowledge that this has been delivered."

Describing the delivery of the WAP push message as crucial, Paul Ramsay, CEO of VWE said, "By guaranteeing delivery of this message we optimize the retention of as many users as possible through the sign-up process."

TynTec works with a wide range of mobile operators and major global businesses including O2, T-Mobile, Accenture, British Airways and Google.

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