KEEPING MOBILE GAMBLING LEGAL

12 January 2007

Zero36 system can bar venues where gambling is illegal

The impact of legality issues on mobile gambling businesses is an area of concern for all operators, and mobile technology firm Zero36, claimed this week that it has a patent pending solution to the problem.

The company, which is understood to operate a mobile casino in the Palace group, powered by Microgaming and Wisebox, has filed a patent for its location-based filtering system technology which enables access to mobile casino games in locations where gambling is legal.

The company's technology ensures that mobile network carriers adhere to the established legal guidelines for gambling while enabling land-based casinos to extend their activities to the mobile market.

When mobile users are in an area where gambling is restricted, they will only be able to play Zero36's mobile casino games in the fun mode. But once they enter an area where gambling is legally allowed and licensed, mobile users will be able to play either the play-for-fun mode or the play-for-real-money mode.

Zero36 claims to have distribution agreements with several leading mobile network carriers to market its games in a non-gambling, play-for-fun mode. The company's technology now enables mobile carriers to upgrade their game portfolio and offer their users Zero36's mobile games in either play-for-fun or play-for-real-money mode.

Zero36's future plans include partnering with land-based casinos that are interested in extending their brands and service into the mobile market. Upon receiving regulatory approval to offer mobile gambling under the land-based casino's license, the company's location-based filtering technology would enable mobile gambling access in locations where gambling is legal.

"With the entire industry seeking solutions which support gambling's legal framework, Zero36 has developed location-based filtering systems to enable mobile network carriers to legally offer their customers mobile casino games in locations where gambling is permitted", says Zero36 CEO, Sharon Tal.

"In mobile gambling, success is achieved by combining a fun player experience with superior technology and effective distribution. At Zero36, we are using our technological proficiency and usability experience to develop mobile gambling solutions that also provide mobile network carriers with increased revenue potential while upholding the industry's legal framework."

Online Casino News courtesy of InfoPowa

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