LAND GAMBLING SUPPLIER BUILDING MOMENTUM FOR ONLINE
ACIVITY (Update)
10 February 2012
Aussie's Aristocrat Technologies is expanding
its reach into online gambling
The prominent land gambling slots developer
Aristocrat Technologies is steadily expanding its reach
into the properly regulated online sector, with
particular focus on the European market.
The
Australian company, which has established a European
presence in Middlesex, England as Aristocrat Online
recently announced content porting and distribution
agreements with Internet gaming platforms OpenBet and
Chartwell.
Together with an existing partnership
with GameAccount Network, this provides broad-based
distribution for Aristocrat Online's titles, a company
spokesman revealed this week.
Over the past year,
Aristocrat has translated a number of its leading
land-based titles over to the regulated European
internet gaming market, most prominently on the Bet365,
Moneygaming and MeccaBingo websites.
"We've been
very pleased with the initial performance of our games
online, and the operator feedback has been positive,"
says Sam Nickless, managing director, emerging
businesses and strategy at Aristocrat.
"Our
strategy is to put our outstanding game content into the
reach of players wherever it can legally be played.
These new arrangements allow us to rapidly deploy games
to more operators and therefore to more players.
"We've made a deliberate decision to be broad-based in
our content distribution. We've chosen GameAccount
Network, OpenBet and Chartwell because they are partners
we can trust to deliver our content well, maintain
security and compliance and who together can reach all
of the compliant top tier operators in regulated
markets."
Nickless revealed that each of
Aristocrat's platform partners will have different
titles from Aristocrat's vast library to offer to their
operator customers.
"It is true that some
operators will already source content from more than one
of our platform partners," he said. "However each will
be offering different titles from within our range. We
have a vast library of high-performing, long-lasting
slot games, proven in the land-based environment, plus
new titles being developed. There's plenty to go
around," he said.
The company has a 50 year
history and employs over 2,000 people across the world,
with offices in Australia, the USA, New Zealand, the
United Kingdom, South Africa, Sweden, Argentina, Japan,
and Macau.
Online Casino News Courtesy of
Infopowa
More news here.
Top of page |
Home |
News |
Forum |
Webcast |
Vortran |
Accredited Casinos |
Evil Ones |
Pitch a Bitch |
Online Gambling Resources |
Poker
|
