BETFAIR IN THE FIGHTING RING
10 February 2012
Growing popularity in boxing behind Betfair's
latest sponsorship
Betfair is the newest title sponsor of the Matchroom
Sport Prizefighter series in a partnership deal that
will deliver the online betting exchange branding rights
across the ring and provide its customers with expert
analysis and in-depth fighter interviews.
The
deal kicks off with Matchroom Sport's eight-man, one
night tournament at the Civic Hall in Wolverhampton on
February 11 which will be broadcast live on Sky Sports
1, HD1 and in 3D. A Betfair analyst will be ringside to
discuss price movements as punters react.
Andy
Lulham, head of UK brand marketing at Betfair said:
"We're thrilled to enter into partnership with
Prizefighter, a format which has breathed new life into
boxing. The competition continues to grow in popularity
and stature among our customer base."
Matchroom
Sport's managing director Eddie Hearn said: "I'm
delighted to welcome the world's leading betting
exchange as title sponsorship of the innovative
Prizefighter Series. The event has attracted a new
audience for boxing and our growing list of
international broadcasters confirms the huge growth of
this concept. The event always attracts high volumes of
activity within the betting markets and I'm sure punters
will get great value with Betfair."
Online Casino News Courtesy of
Infopowa
More news here.
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